Holland coached three All-SEC players from Alabama in that time.

He served a three-season stint at Alabama from 2006-09 under head coach Mark Gottfried, and helped the Crimson Tide to an NIT bid in 2006-07 in addition to three straight winning seasons. In addition to his collegiate coaching credentials, Holland served as the Southeast Regional Scout for the NBA’s Washington Wizards in 2003-04. He helped coach five NCAA Tournament teams and three NIT squads in his career, and his recruiting classes ranked among the top seven in the nation. Holland’s coaching background includes league championships as an assistant coach in four different conferences. He joined the Conference staff in August 2018.Ī 2006 inductee in the USC Upstate (formerly known as USC-Spartanburg) Hall of Fame, Holland joined the Big South following six seasons with the Western Michigan University men’s basketball program, where he helped develop five All-MAC players, seven Academic All-MAC student-athletes and the 2012-13 MAC Freshman of the Year. Holland also oversees the league’s public relations, digital initiatives, marketing and branding.

His primary responsibilities are men’s basketball, the basketball championships, and the conference’s officiating alliance, as well as serving as the conference administrator for softball, and operationalizing the Big South’s strategic plan. James Holland is in his fourth year as Big South Conference Senior Associate Commissioner in 2021-22.

Unc mac program staff directory